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What does a Google Adwords consultant do for your business?Whether you are a small or large business, a Google consulting firm can help you save time, energy, and cost by outsourcing your search engine marketing needs. Here are some qualities to look for in a good SEM agency that specializes in Google Consulting. By the way, The Search Factory meets all of these guidelines. 1) Your SEM (Search Engine Marketing) firm should first and foremost place your business ahead of their own. The firm needs to get to know your company's business model, sales funnel & cycle, supply chain, and more. If the account management team understands your business, then they can craft a SEM campaign that is better suited to your needs and in the long run makes you more profitable. 2) If there is going to be transparency between all parties, then by all means the company has a right to have a confidentiality agreement in place with the SEM agency. If the SEM company fails to sign it, move on to someone else. 3) Who does the SEM agency report to? Who needs reports and when do they need them? Is there an individual or group that makes decisions. How much input does the company want to have in ad copy and design. Do you want to approve every move the firm makes or do you have confidence in placing your marketing dollars in the hands of the firm? 4) Your Google consultant should follow up with you on a regular basis. Could be daily, weekly, or monthly. 5) The search engine consulting firm should study your competitors to see what they are doing. What ad copy do they have? Which keywords are they bidding on and why? Is there a way to outsmart the competitors on the search engines? 6) Your agency should set a specified period of time per day/week to analyze, report, and optimize the campaign in order to drive down costs at the same time improving position. There are literally hundreds of little details that go into building and maintaining an effective search engine advertising campaign. Those details must be placed in the hands of a trained search engine marketing specialist. The Search Factory is an Adwords Qualified Company and each representative and account manager has take special training with Google. Finally, let's determine a fair price for consulting services. To bring someone in house that knows what they are doing, it will cost you at least $50,000 per year plus all the extras like benefits, retirement contributions, etc. It makes sense to hire a firm until you are spending over $500,000 per year. Agency price quotes are based on the nature and scope of the SEM project. Typically, firms charge between 15% to 20% to manage a campaign. Well worth it considering most novices can waste up to 50% of their budgets by not knowing the fine nuances of Google. If you would like to know more about how The Search Factory can help your business, then please fill out the form below.
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