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Search Engine Marketing for Auto Dealers
It's a proven fact that 85% of new car buyers research automobiles online prior to locating a dealership. According to Google, 32% of internet shoppers only visit one dealership before they purchase. If you as a dealer can offer the research arm and the inventory for them to view, then you've just gained an online prospect that will most likely visit your dealership. Today's internet technology is perfectly designed for the auto industry. Did you know that the ability to engage visitors directly on your website through a pop up window exists? By engaging the online visitor, it greatly enhances your chance to have a customer come into your dealership. You can target your visitors through the search engines by casting a wide net of the entire country, a multi-state region, or within 20 miles of your dealership. See our page on GeoTargeting your website for more information. The Search Factory provides outstanding PPC management for small and large dealerships. Below are 2 examples of paid search systems at work. Dealership #1: Description: Niche used car dealership that focuses on pre-owned Lexus vehicles. Dealer sells mostly to customers within a 50 mile radius and is widely known for its pristine inventory. Goal: To be in the top 3 positions when someone types "used lexus", "pre-owned lexus" or those words in front of each of the model #'s and name of every Lexus vehicle. Example search query: "pre-owned lx470" or "used lexus RS300" Targeted region: Within 50 miles of dealership. Dealership #2: Description: Large volume Toyota dealership in Oklahoma. Prices are the best in a 4 state area and many customers come from other states such as Texas, Kansas, & Missouri. Dealer Goal: To be in the #1 position anytime the word Toyota or a specific of Toyota model is searched. Targeted region: 4 state area |
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